
One interesting trend I've been watching over the last year or so is the intersection of social and personalization as a way to discover new videos. And, of course, how it helps users to discover new music videos. The latest entrant into the social music video discovery category is Rockify, which just launched its public-facing portal for music videos, Rockify.TV, in public beta. Rockify.TV is kind of like Pandora for music videos, but with social hooks to help users find interesting content based on their own musical preferences, and those of friends. Like most other video sites, it takes advantage of social networks by allowing users to share the videos they're watching with their friends, which is pretty standard stuff. The big difference comes in how Rockify displays videos to users -- like the way MTV used to do it. Once signed in, users get a stream of music videos, based on trending music, personal favorites, and personalized suggestions. The site serves up a continuous stream of content, meaning that users never have to stop and search for the next video they want to watch -- that is, unless they want to.
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